NW CT Businesswoman Slated to Speak at Event with Richard Blumenthal

FOR IMMEDIATE RELEASE

LAKEVILLE, CT – January 19, 2011 – NW CT businesswoman, Donna Saliter, principal of In Touch Promotions, will speak Wednesday to the NW CT Chamber of Commerce’s “Leadership Northwest,” a group of key leaders from area businesses, to discuss the importance and benefits of social networking to CT businesses. US Senator Richard Blumenthal will begin the day by addressing Chamber members about CT’s economy and job creation on the first leg of his “Listening Tour of the State of Connecticut” at the Chamber Office in Torrington. Ms. Saliter will speak to the core group after Senator Blumenthal and a Q & A session.

CT’s 2011 job creation and economy may well hinge on social media to a significant degree. The overall number of jobs in social media has increased 266% since May 2009, according to job search engine SimplyHired.com. “If CT wants to be on the cutting edge of job creation in 2011, we will likely see more businesses and nonprofits hire internet marketing specialists,” says Saliter, who has an MBA in e-Business. She will give a two-hour workshop for the business leaders covering topics like: what are the various social media outlets available to businesses; how much work is involved to set up a social media presence; what other resources are needed to maintain a viable online presence and what kind of success to expect in any given timeline.

“It’s an honor to be on the same bill as the senator. On behalf of area businesses, I appreciate the NW CT Chamber of Commerce providing this forum to discuss job creation and the CT economy,” said Ms. Saliter, adding that she will help the attending business leaders build a strategy to integrate their social media program with their existing marketing channels including newspaper and radio advertising. In Touch Promotions offers workshops on a variety of email-marketing and social-media topics such as how to optimize Twitter and Facebook accounts using blogs, create professional-looking emails and surveys, manage contact lists and measure campaign results.

The day will conclude with a trip to the Register/Citizen Headquarters where publisher Matt DeRienzo will discuss how to write a press release and the ever changing media market.

About In Touch Promotions

A 2010 start-up, In Touch Promotions solves two problems entrepreneurs and nonprofits have: lack of time and lack of money. In Touch Promotions helps set up Constant Contact accounts for clients to begin their email marketing adventure, and goes one step beyond: In Touch Promotions gives personalized comprehensive assistance with all facets of email marketing and social media. Whether clients need Twitter, Facebook or LinkedIn setup, websites, content, strategies, data transfer, photography, graphic design, events registration, surveys, appeal letters, e-brochures, campaign reports, or workshops to learn how to do-it-yourself, In Touch Promotions provides content, support and training to help nonprofits and businesses keep in touch with their donors and clients. In Touch Promotions has an office in Lakeville, CT with a satellite location in New Milford. To learn more, please visit www.intouchpromo.com or call 860-671-0499.

Please direct all press inquiries to:

In Touch Promotions

Donna Saliter, MBA

Principal

donnasaliter@intouchpromotions.com

Facebook page: In Touch Promotions

Twitter: @InTouchPromos

Website: InTouchPromo.com

Phone: 860-671-0499

Donna Saliter, Principal, In Touch Promotions

Five Steps to Get You Started On Email Marketing

Are you new to email marketing? Here are five steps to get you started:

  1. Pick a reputable email service provider (ESP). With over 350,000 customers and a free 2-month trial period, we recommend Constant Contact.
  2. Sign up your account with the email service provider. You will have to enter a lot of information and upload your data and it could take awhile. This is a service that In Touch Promotions provides, and for a limited time, the service is free ($89 value). Call Donna Saliter at 860-435-4712 to get started today.
  3. Write content for your upcoming email correspondence. What do you want to say? Keep in mind there are three types of communications in email marketing:
  • Informing your stakeholders
  • Inviting your stakeholders
  • Offering a product or service to your stakeholders

Informing your stakeholders means sending them information about your organization and/or expertise that is relevant to them. With email marketing, you inform stakeholders using e-newsletters, news bulletins, and emails that contain pertinent content.

Inviting your stakeholders means sending them an e-card to invite them to an event. With email service providers such as Constant Contact, stakeholders can respond to your invitation using a relatively inexpensive online event registration tool.

Offering a product or service to your stakeholders means sending an email that invites them to purchase your offering. Coupons are widely used in email marketing to offer services and products.

What the heck: I’m going to add a fourth category:

  • Asking your stakeholders for feedback. Using an online survey tool, you can gauge how your clients and donors feel about your organization. This is a really effective tool in email marketing because you can continue the conversation with your stakeholders on a deeper level, which adds “relevant content” for them and repeat business for you.

     4.   Collect email addresses. This is perhaps the hardest task in the beginning. Email service providers like Constant Contact maintain their reputations by enforcing high standards and best practices in email marketing. Reputable ESPs work on permission-based email, which means your stakeholders have to authorize you sending them email. In his article “List Building for Success: Good email marketing starts with a quality list,” Constant Contact expert Alec Stern gives you several ways to build your email list.

     5.  Choose your “brand” – how you want your emails, e-newsletters, etc to look. Choose colors, fonts, etc that match your logo and style. Here’s an effective email branding design checklist from Pamela Adams of Constant Contact: http://www.constantcontact.com/learning-center/hints-tips/ht-2009-08b.jsp

Once you have the content, list and brand, you’re ready to begin your email marketing adventure! To get started with a free 30-minute consultation, call Donna Saliter at 860-435-4712 or visit our website at In Touch Promotions.

New Business in Town

In Touch Promotions today announced it is officially open for business. Based in Lakeville and New Milford, CT, the company will help small businesses and nonprofits keep in touch with their stakeholders using email marketing.

In Touch Promotions joined the Constant Contact Business Partner Program to provide its clients with easy-to-use email marketing, event marketing, and online survey products to help them build strong, lasting customer relationships. Constant Contact®, Inc. is a leading provider of email marketing, event marketing, and online survey tools for small organizations.

“Email marketing, like social media, is a vehicle that more and more organizations are using to promote themselves,” said Donna Saliter, principal of In Touch Promotions. “At In Touch Promotions, we will use Constant Contact’s online marketing tools to give our clients the best email marketing products available. The tools’ ease-of-use and affordability lend themselves to our core service – to help our clients make the most of the methods, strategies, and best practices available to them in email marketing.” Types of organizations In Touch Promotions will serve include retail stores, doctors, restaurants, civic organizations, libraries, auto repair, consultants, churches, and contractors.

In Touch Promotions also plans to offer classes on a variety of email-marketing topics, including: how to easily create professional-looking emails and surveys, manage email contact lists, measure email campaign results from clicks to open rates and organize an event or fundraiser using online registration.

With Constant Contact Online Survey, In Touch Promotions’ clients will have an easy-to-use tool to gather feedback to help them meet customer needs, generate new ideas and grow their business or organization. In Touch Promotions’ clients can use Constant Contact Event Marketing to professionally promote and efficiently manage registrations and RSVPs for their meetings, functions, seminars and other events. In Touch Promotions chose to partner with Constant Contact because their design provided user-friendly online tools specifically to help small businesses and nonprofits drive increased constituent participation and strengthen relationships.

“Email marketing, event marketing and online surveys are proven tools that help small businesses connect with customers and build successful relationships with them,” said Eric Groves, senior vice president, Global Market Development, Constant Contact. “We are pleased that In Touch Promotions chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to help In Touch Promotions be an even bigger factor in its customers’ successes.”

About In Touch Promotions

A 2010 start-up, In Touch Promotions solves two problems entrepreneurs and nonprofits have: lack of time and lack of money. In Touch Promotions helps set up Constant Contact accounts for clients to begin their email marketing adventure, then goes one step beyond: In Touch Promotions gives personalized comprehensive assistance with all facets of email marketing. Whether clients need email content, photography, annual reports, events registration, surveys, appeal letters, e-brochures, strategies, data transfer, or campaign reports, In Touch Promotions provides content, support, and training to help nonprofits and businesses keep in touch with their donors and clients. In Touch Promotions has an office in Lakeville, CT with a satellite location in New Milford. To learn more, please visit www.intouchpromotions.com or call 860-435-4712.

About Constant Contact, Inc.

With more than 350,000 customers, Constant Contact, Inc. is a leading provider of email marketing, event marketing, and online surveys for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla. To learn more, please visit www.constantcontact.com or call 781-472-8100.