Comprehensive Email Marketing Services
~$500
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Campaign Set Up
I Account Set Up with Constant Contact, premier email service provider
- Upload and segment email lists
- Set email display and signature information
- Create and insert website signup link and form on website
- Create change of interest/update profile emails
- Create “forward to a friend” email
- Create welcome email for new registrants
II Template Creation and Branding
- Select appropriate template(s)
- Customize selected email campaign formats using client’s color scheme, branding, logos and URLs
III Additional Account Set Up Services work: job specific
Campaign Execution
I Develop email content, including:
- subject line
- content blocks
- permission reminder
- image loading and resizing
II Schedule and send emails, including:
- calendar
- list segmentation and upload
- survey links
- event registration links
- links to Facebook, Twitter, LinkedIn and FlikR
III Integrate database, including:
- moving prospects who have converted to another database
- segmenting respondents into their areas of interest
- suppressing converted prospects from direct-mail database
Ongoing Email Marketing Services
~$500/Piece
I Monthly/Quarterly Account Assistance
- Review strategy/marketing plan goals
- Maintain list (imports, bounces, unsubscribes, segmenting)
- Design and format new campaigns
- Develop content and make recommendations
- Perform campaign analysis and reporting
- Revise strategies per report outcomes
- Create email marketing strategies and plans
Content Development
I Custom Template Creation
- Creative development
- Brand matching
- Image/graphic selection
- Loading template into Constant Contact account
II Content Creation/Copywriting
- Campaign concepts and direction
- Copywriting for the campaign: emails, newsletters, cards, etc.
- Schedule of articles/issues/emails
Comprehensive Client Management
I Relationship Management Services
- Marketing strategy/plan development
- Account set up
- Template creation and branding
- Campaign execution
- Ongoing account maintenance
- Results review and analysis
- Campaign modifications
II Strategy and Planning
- Online marketing strategy review
- Online marketing strategy development
- Email marketing strategy and plan creation
Social Media / Email Marketing Campaign Integration
I Strategic Planning
II Budget
III Package creation, including:
- Twitter, Facebook account set up
- Sign up forms on your website and blog
- Links from emails
IV Database Management
- Research
- Segmentation
- Suppression
V Reporting